Chris Christensen receives BIF Continuing Service Award

Chris Christensen, a long-time seedstock producer based at Wessington Springs, S. D., has been a consistent, active force on behalf of the beef cattle industry, the Simmental breed, the American Simmental Association and the Beef Improvement Federation (BIF).

Chris, with his partner and wife, Sheila, rely heavily on performance principles as a foundation for advancing the quality of purebred and composite Simmental cattle. Their focus is squarely on providing superior genetics for the benefit of the commercial industry, realizing that their success is linked directly to the profitability of their commercial customers. Christensen seedstock are widely recognized for their versatility and ability to perform in harsh and stressful environments.

An enthusiastic advocate of performance cattle and performance programs for many years, he was among the earliest proponents of carcass testing. A strong supporter of youth programs, he has been a frequent volunteer at state fairs, field days and other cattle events. As a diligent and active member of several beef cattle organizations, Chris consistently placed the welfare and objectives of the organization above his personal interests.

Christensen is known for his great thirst for beef industry information and has spent countless hours eagerly learning about his favorite subject. He has traveled extensively to attend seminars, conferences and meetings in an effort to increase his personal knowledge and in a search for superior genetics.

In his continuing and unwavering quest for finding better ways to breed beef cattle while applying performance principles, Christensen seldom misses a BIF convention. He has been an involved, active member of BIF throughout his cattle career and has served two terms on the board of directors.

The effective inspiration provided through his quiet leadership has touched many lives and many cattle operations. He is a leader who has earned the respect and admiration of his fellow cattle producers. The BIF congratulates Chris on receiving the BIF Continuing Service Award.