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2016 Awards


Contact: Angie Stump Denton, Kansas State University Department of Animal Sciences & Industry Communication Coordinator, angiedenton@ksu.edu or 785-562-6197


Hough Presented BIF Ambassador Award

MANHATTAN, Kan. (June 15, 2016) — The Beef Improvement Federation (BIF) presented Bob Hough the BIF Ambassador Award June 15 during the group’s annual meeting and symposium in Manhattan, Kan. This award is given annually by BIF to a member of the media for his or her efforts in spreading the news of BIF and its principles to a larger audience.

Hough and his wife, Nancy, live near Denver, Colo., where he works as a freelance writer and an ambassador for the beef industry.

His diverse career started with his service as an extension specialist in Arizona and Maine. He joined the Red Angus Association of America as commercial marketing coordinator in 1994 and then was selected to lead the organization as the executive secretary/CEO from 1997 to 2007.

He assisted in the development of the first USDA process-verified program — the RAAA’s Feeder Calf Certification Program. Hough negotiated one of the first value-based marketing grids with a major packer. It has become the standard and has transformed the industry. He was involved in the design of the industry’s first “Total Herd Reporting” program, implemented at Red Angus. In 2002, under his leadership, the breed released the industry’s first Reproduction Trait Sire Summary.

In 2009, Hough moved to Denver, Colorado, and served as the North American Limousin Foundation executive vice president. He has since retired from breed association work. He has written more than 300 scientific, technical and popular press articles. He wrote the book The History of Red Angus and co-authored the book Breeds of Cattle. He has traveled on beef cattle business to 49 states, nine Canadian provinces, Ireland and five South American countries.

His contributions to the industry are many, including having served on the BIF board of directors, and being one of the founding members and the first chairman of the Ultrasound Guidelines Council. He served as president of U.S. Beef Breeds Council and on the National Beef Cattle Evaluation Consortium board of directors.

More than 600 beef producers, academia and industry representatives were in attendance at the organization’s 48th annual convention. BIF’s mission is to help improve the industry by promoting greater acceptance of beef cattle performance evaluation.

For more information about this year’s symposium, including additional award winners and coverage of the meeting and tours, visit www.BIFconference.com. For more information about BIF, visit www.beefimprovement.org.


Bob Hough (center), Lone Tree, Colorado, receives the Beef Improvement Federation Continuing Service Award from Craig Bieber (left), Leola, S.D., retiring BIF president; and Donnell Brown, R.A. Brown Ranch, Throckmorton, Texas. Hough received the honor during an awards luncheon June 15 at the organization’s 48th annual convention in Manhattan, Kan.

Editor’s Note: This article was written is a news release provided by Kansas State University's Department of Animal Sciences and industry. For more about K-State’s ASI department visit asi.ksu.edu.

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