BIF Ambassador
FOR IMMEDIATE RELEASE
Contact: Angie Stump Denton, Beef Improvement Federation Communication Coordinator, 785-562-6197
June 24, 2019
Grant Presented BIF Ambassador Award
BROOKINGS, South Dakota – The Beef Improvement Federation (BIF) presented Eric Grant, St. Joseph, Missouri, the BIF Ambassador Award June 19 during the group’s annual meeting and symposium in Brookings, South Dakota. This award is given annually by BIF to a member of the media for his or her efforts in spreading the news of BIF and its principles to a larger audience.
With more than 30 years of experience in communications and advertising, Eric Grant is the founder of Grant Co., which offers a unique blend of media, public relations, communications and advertising services for many clients with deep roots in agriculture, such as Merck Animal Health, Biozyme Inc. and Holstein Association USA. The company is committed to delivering superior-quality work that resonates with audiences through unmatched storytelling.
“Eric has a track record for innovation and continues to reshape the capabilities of modern-day ag communications and advertising,” says Sherry Doubet, American Salers Association executive vice president, who presented the award.
Before launching his own company, Grant worked for the American Angus Association for 10 years, first as manager of Creative Media. In 2009 he was named the Association’s director of public relations, and finally served as the president of Angus Media. Prior to his time at the American Angus Association, Grant served as assistant editor for the National Cattlemen’s Association, senior contributing editor for Farm Journal/Beef Today, and contributing editor for the American Cowboy and Range magazines. His award-winning photography and articles have appeared in more than 100 publications around the world.
As president of Angus Media, Grant oversaw all Association communications, advertising and public relations efforts; the business of two leading publications, Angus Journal and Angus Beef Bulletin; and the special services division devoted to expanding breeder advertising opportunities. In addition, Grant brought the breed’s national advertising campaign fully in-
house for the first time in more than 50 years, and helped to establish a newly introduced annual Angus Convention.
More than 500 beef producers, academia and industry representatives attended BIF’s 51st annual convention.The organization’s mission is to help improve the industry by promoting greater acceptance of beef cattle performance evaluation.
For more information about this year’s symposium, including additional award winners and coverage of the meeting and tours, visit BIFconference.com. For more information about BIF, visit Beefimprovement.org.
The Beef Improvement Federation (BIF) is an organization dedicated to coordinating all segments of the beef industry — from researchers and producers to retailers — in an effort to improve the efficiency, profitability and sustainability of beef production. The organization was initiated almost 70 years ago to encourage the use of objective measurements to evaluate beef cattle. Continuing the tradition, BIF is now the clearinghouse for developing standardized programs and methodologies for recording of performance data for all traits, from birth weights to carcass traits. Its three-leaf-clover logo symbolizes the link between industry, extension and research.
Cutline:
Eric Grant (center), St. Joseph, Missouri, receives the Beef Improvement Federation Ambassador Award. Presenting the award are Sherry Doubet (left), American Salers Association executive vice president, and Lee Leachman, 2018-2019 BIF president. Grant was honored June 19 at the organization’s 51st annual convention in Brookings, South Dakota.
